PR-campaign of rebranding
the Leningrad Zoo
Along with our client, the Logomachine team, we have prepared an alternative branding for the Leningrad Zoo. Our area of responsibility was research, development of texts for media, case design and PR campaign of the project.
To present to the residents of St. Petersburg an alternative design for the zoo, to increase awareness of the city media about the activities of the Logomachine.
Idea
Task
Result
We made the release of the concept in Delovoy Petersburg (Business Petersburg) — on May 31, a lot of material about the new design was published on the pages of the magazine.
General news coverage:
Number of publications about rebranding:
The growth of requests to the studio:
  • Delovoy Petersburg
  • Sobaka.ru
  • KudaGo.com
  • Paper
  • 78 channel
  • SPBdnevnik
  • Sostav.ru
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