SMM for Praktiki PR school
Praktiki is an online school for PR specialists, which was launched at the end of 2021.
Despite minimal budgets, Praktiki‘s webinars were attended by over 3,000 people.
An empty account with 0 followers.
To form a community of Russian PR specialists who will buy Praktiki’s educational courses and attend educational events.
Terms
Task
We conducted a CustDev, identifying the key pains of the audience, based on it we developed a content strategy for the account.

In 2 months, the number of followers of the account has increased from 0 to 1,000 due to the virality of posts, active reposts by their audience. Now it is the largest training platform for PR specialists in Russia.
Implementation
SMM for the training direction of the Logomachine
Logomachine is an online school for designers that teaches graphic and web design, as well as illustrations.
More than 2,000 people are already studying at the Logomachine courses, and more than 17,000 designers have attended free webinars.
The company had a blog on Instagram, there were 4,000 followers, the percentage of registrations for events from social networks was about 5%.
To form a community in which designers become pros and learn to enjoy work and life.
Terms
Task
We assembled a content team, conducted a market audit and developed a content strategy that allowed us to increase the number of account followers by 383% without advertising. The number of registrations for events has increased from 5% to 40%.

With the growth of followers, the engagement rate also increased. Account ER = 8.9%, which is 71.37% more than similar accounts.
Implementation
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