Blog for online school Contented
Contented is an online school for designers. This is the second product of SkillFactory — the largest school for programmers in the CIS.

The school has excellent courses, but there was no blog where you could talk about design, share useful collections and publish interviews.
An empty blog.
To develop a strategy for the school’s online blog that will increase the awareness of potential students about the professions they can get.
Terms
Task
We have developed a content strategy, editorial policy and publication plan that would allow us to cover all areas of design equally.

In 3 months we have released 50 materials in the blog, the average coverage of the article is 3,000 views, readability to the end is 76%.

Currently, the blog is used as a landing page for targeted advertising, converts readers into students.
Implementation
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